REST AFTER FAME
With all that fame, a world-famous egg has got to rest! And what’ better to rest on than a comfy egg holder from the world-famous furniture brand that’s known to have everyone’s back?
After the @world_record_egg broke the record with two hours, we reacted to this news with the same egg laying on IKEA’s TVEKSAM egg holder on Instagram with a caption “After all this fame, get some rest!”
This simple social media post was done as a reaction to the biggest trend happening in the world at the beginning of the year after two hours from the egg breaking its record. The post was done inspired by the MEMES culture, and it succeeded to let the international and local audience to engage with the brand and with each other by sharing, tagging, commenting and even writing about it online and offline that led to generate masses of articles just only by riding the momentum of the world record egg.